How I Grew Organic Traffic from 1.6K to 11K+ per Month for Indovance Pvt Ltd Using Targeted SEO Strategies

Indovance SEO Success Story

In 2021, I joined Indovance Pvt Ltd as an SEO and SEM Specialist. I was the first person to handle their SEO efforts, as they had never hired a dedicated SEO professional before. The challenge was significant—the website was unstructured, unoptimized, and struggling to rank effectively. 

Over the next 14 months, I implemented a strategic SEO plan that resulted in a 587% increase in organic traffic, growing it from 1.6K monthly visitors to over 11K+. This blog post will break down the exact SEO strategies I implemented to achieve this growth.

Before I took over the SEO efforts, the website had several technical and structural issues that hindered its performance. Some of the key issues included:

  • Lack of structured website architecture: The website was disorganized, making it difficult for search engines to crawl and index pages properly.
  • Service pages targeting multiple keywords: Multiple services were combined into one page, leading to keyword confusion and poor rankings.
  • Undefined H1 tags and improper header hierarchy: Headers were targeting a mix of unrelated keywords, affecting keyword relevance.
  • Missing schema markup: There were no structured data implementations to help search engines understand the website’s content.
  • Canonicalization issues: Duplicate content and misconfigured canonical tags were preventing pages from ranking correctly.
  • Slow page speed: The website suffered from slow load times, affecting both user experience and rankings.
  • Thin and duplicate content: Many pages had minimal or duplicate content, leading to poor engagement and high bounce rates.

The SEO Fix: A Structured and Targeted Approach

To turn things around, I implemented a systematic SEO strategy focusing on technical SEO, on-page optimization, and off-page activities.

Step 1: Technical SEO Audit & Fixes

The first priority was resolving technical SEO issues to create a strong foundation for ranking improvements. The key actions included:

  • Conducted a comprehensive technical SEO audit to identify and address issues.
  • Fixed broken links, canonicalization issues, and redirect errors to prevent link equity loss.
  • Implemented structured schema markup to improve search engine understanding.
  • Enhanced website speed by optimizing images, minifying CSS/JavaScript, and enabling browser caching.
  • Ensured mobile-friendliness and improved Core Web Vitals scores.

Step 2: Website Taxonomy & Keyword Strategy

Next, I focused on restructuring the website and developing a solid keyword strategy:

  • Created a logical website taxonomy, grouping related services under distinct service pages.
  • Conducted competitor analysis to identify top-performing content structures.
  • Performed extensive keyword research and clustering to ensure each page targeted a focused set of keywords.
  • Developed a content outline aligned with top-ranking competitor structures.
  • Segregated service pages to avoid keyword cannibalization and improve ranking potential.

Step 3: On-Page SEO Optimization

With the technical and structural issues resolved, I moved on to optimizing individual pages:

  • Defined optimized H1, H2, and H3 tags with a logical keyword hierarchy.
  • Created unique and compelling meta titles and descriptions to improve CTR.
  • Ensured proper internal linking for seamless navigation and SEO equity distribution.
  • Developed SEO-friendly URLs with relevant keywords.
  • Implemented structured CTA placements in blog posts to drive conversions.

Step 4: Content Strategy & Optimization

High-quality content was essential for improving rankings and user engagement:

  • Created an SEO-optimized content outline by analyzing the top five competitors.
  • Developed long-form, authoritative content that provided in-depth insights.
  • Ensured each piece of content followed EEAT principles for credibility and trustworthiness.
  • Implemented content pruning by removing duplicate or low-quality content.
  • Enhanced blog content with engaging multimedia elements such as infographics.

Step 5: Off-Page SEO & Link Building

Once the on-page elements were optimized, I focused on strengthening the website’s authority through strategic off-page activities:

  • Conducted local SEO efforts, including Google My Business optimizations and local directory listings.
  • Launched PR campaigns to get featured on industry-relevant websites.
  • Engaged in niche forums and communities related to CAD and architectural design.
  • Implemented guest posting strategies on high-authority niche-relevant websites.
  • Acquired high-quality backlinks to boost domain authority.

Step 6: Performance Monitoring & Continuous Optimization

SEO is an ongoing process, so I continuously monitored progress and made data-driven adjustments:

  • Used Google Search Console and Google Analytics to track rankings and traffic trends.
  • Measured CTR and engagement metrics to refine meta descriptions and titles.
  • Conducted A/B testing on CTAs to improve lead conversion from blog content.
  • Analyzed competitor updates and adapted strategies to stay ahead.

The Results: A 587% Increase in Organic Traffic

By implementing a structured, data-driven SEO strategy, I successfully grew organic traffic from 1.6K/month to 11K+/month over 14 months. The website saw significant improvements in rankings, lead generation, and user engagement. Key achievements included:

  • Higher rankings for targeted service keywords, leading to better visibility.
  • Increase in organic lead conversions from optimized blog CTAs.
  • Stronger domain authority through quality backlinks and PR efforts.

Improved user experience and engagement, reducing bounce rates.

Conclusion

SEO is not just about rankings; it’s about providing value, optimizing user experience, and building long-term authority. My experience with Indovance Pvt Ltd demonstrates the power of a well-structured SEO approach. If you’re struggling with traffic growth, focusing on technical SEO, content optimization, and strategic link building can yield impressive results.

Need help optimizing your website’s SEO? Let’s connect and discuss how you can achieve similar success!

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